Insights
Plain-English guides to SEO, AI visibility and getting found online.
Articles
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How ChatGPT and Perplexity choose which businesses to recommend
Neither OpenAI nor Perplexity publishes the rules that decide which businesses their assistants name, so nobody outside those companies can say exactly how it works. What is public is how they find sources: they search the web, read pages, and build an answer that links back to where it came from.
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Pay-per-call explained: how exclusive call leads work for local service businesses
Pay-per-call is a way of buying customers where you pay for phone calls that meet an agreed standard, instead of paying for ad clicks. Exclusive call leads are calls sent to one business only, so you are not competing with other buyers for the same customer.
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What is AI visibility, and why does it matter for local businesses?
AI visibility is how often, and how accurately, AI assistants such as ChatGPT, Perplexity, Gemini and Google AI Overviews mention your business when people ask about services like yours. It matters for local businesses because some customers now ask an assistant who to call instead of scrolling a list of search results.
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How visible is your business in AI answers?
Request a free AI Visibility Audit. We review how your business shows up on Google, in Maps and in AI assistants, and tell you what we find.